Mind boost: 3 minutes.
I’m not going to make you read a whole paragraph about why it’s important to use Google AdWords. You already know this shit.
If you are working in Google AdWords you know that it takes a lot of time with adjusting your bids and ads, stay a head of the negative keywords, optimize CTR and tens of other things. But I see a lot of business missing the opportunity to go on top against the competitors in their business. In this post I’m going to give you five tips to how you can make more conversions from your ads with ad extensions to a low cost.
Login to your AdWords account and choose “All campaigns” and click on Ad extensions.
From the left you now got “View: Sitelinks exentions” – this is where the magic happens. When creating sitelinks you are reaching out even more to your customers when they are searching for your product. Adding these and you will have an advantage from others. Here is how it looks like on Google.
The sitelinks are similar to the ads you use to work with but this is a “bonus” if you succeed to have a high quality score on your keywords and good position on your ads.. Choose the pages you want to be associated with your keyword and write a headline and a description. Here you can also decide to schedule the sitelinks on a certain day of the week or at office hours or just 24/7. Make sitelinks for mobile ads aswell. You need atleast four sitelinks to make this work in the search results.
With callouts you can choose some extra text right under your ordinary search ad. Here you should use the unique selling points for your business. Use mobile ads aswell and at least two callouts to make it work.
Structured snippet extensions
This is a new kind of ad extension and it’s a real good extension to show your customers what your link in the ad is all about. If you have an ad with “Buy blue jeans” you can use snippets to say something like “Lee jeans”, “Jeans for children” or “size 34-52” to describe what you got on your page. This is an awesome extension to really push your product and makes it easier for your customers to make a decision to click on your link. You can choose from 10 different languages and 13 categories to best describe your page. In the example below I show the customers which types we got on the page for crm-system: CRM-system, package solutions and sales tool. Mobile ads and options for scheduling your extension.
Call extension, yeah you got it. It’s exactly what it sounds like. You can add your business phone number in the ad. An advantages here is to scheduling your call extension so people can call during office hours. Mobile ads aswell.
You’ll get an hang of it. This is to show the location of your business.
Feel free to look at the other extensions aswell if anyone suits your business. You can use ad extensions on campaign level or in your ad group. And remember that all of these extensions are kind of a “bonus” in your search result depending on quality score and ad position. Try it.
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