Robin Heed

Product Marketing Manager

  • Customer Success
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    • Growth Hacking tools
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    • CRM-system
    • Email
    • Remarketing
    • Web development
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    • AdWords
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2020

How to reduce churn with Customer Journey Mapping

December 13, 2020 by Robin Heed

Mind boost: 4 min 27 seconds.
Customer journey, Customer Experience journey, User mapping – there are alot of names to the same thing. I’d like to refer to it as Customer Journey Mapping.

Filed Under: Analytics, Customer Success, Product Marketing

Zoom with a webinar boom!

April 7, 2020 by Robin Heed

Mind boost: 4 min 4 seconds.
According to Forbes, the number of downloads from different app stores have increased by 1 270% (!) between February 22 and March 22. Webinars are back baby!

Filed Under: Analytics

Top 3 trends in Product Marketing for 2020

December 26, 2019 by Robin Heed

Read: 5 minutes.
As this year are going to an end I want take some time to look into the 2020 and give you my thoughts on what are going to be the top three important topics for the next year.

Filed Under: Analytics, Customer Success, Sales

Show love to your NPS promoters

May 15, 2019 by Robin Heed

love to customer promoters in nps

Mind boost: 4 minutes.
This is our success story in how we do a virtual high five to our most loyal customers – the promoters.

Filed Under: Analytics, Customer Success, Email

Bring value – Use the data and send it to the customers!

March 15, 2019 by Robin Heed

Mind boost: 5 minutes.
Let me tell you a story in how I use our customer data in the purpose of bringing value to the customer.

Filed Under: Analytics, Customer Success, Email, Sales

Are your Customers bringing You value?

July 18, 2018 by Robin Heed

Are your customers bringing you value

Mind boost: 2 minutes.
By this time you know your customers, otherwise I have no idea how you are succeeding. But in order to have a successful customer journey you need to get feedback from your customers in how you can improve your product.. But how do you do that?

Filed Under: Analytics, Customer Success

Know your customer – succeed with sales & marketing

April 4, 2018 by Robin Heed

customer journey

Mind boost: 4 minutes.
Even if you work with marketing or with sales, you have at least one time been frustrating when generating traffic to your website but didn’t succeed creating that much leads as you wanted – or been on 50 sales meetings and didn’t close any of the deal opportunities. One way of reducing that gap is to simply know your customers.

Filed Under: Analytics, Customer Success, Sales

Increase open rates: E-mail or In-App Messaging?

September 26, 2017 by Robin Heed

Mind boost: 5 minutes.
In this post I’m going to show you the difference between e-mail marketing and in-app messaging. Yes, I got some results to show you aswell!

Filed Under: Analytics, Customer Success, In-app

GoToWebinar vs WebinarJam – Pros and Cons

June 30, 2017 by Robin Heed

GoToWebinar vs WebinarJam

Mind boost: 10 minutes.
What is best? WebinarJam or GoToWebinar? In this article I’m going to give you pros and cons when using GoToWebinar and WebinarJam. See result at the end of this article.

Filed Under: Analytics, Customer Success

3 steps you need for a Successful Customer Journey

June 9, 2017 by Robin Heed

optimization automation personalization

Mind boost: 6 minutes.
Here is three steps you need to keep in mind when working with the customer journey. I know that it can be tricky to get everything in order – but just keep it simple and start small.

Filed Under: Analytics, Customer Success, Email, Sales

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