Mind boost: 2 min
If you are creating content and content that you know are engaging you should start with creating a newsletter to make visitors return to your website. When working with WordPress you have tons of plugins to intergrate your content with different forms and add-ons for subscribing. The far easiest for a beginner is to try Mailchimp. Mailchimp got several plugins for wordpress and depending on what you want to achieve you can do almost everything with the tool. Here are some tips for you to get started:
Start looking for a contact form plugin to make your visitors to sign up to your newsletter with their email.
When you find a plugin that suits you and it got one or more integrations to Mailchimp, create an Mailchimp account. Make the connection between WP and MC.
Now you can create lists to connect to your form plugin and send every subscriber to Mailchimp automatically. Before you start sending emails to your subscribers you have to create a template for you content. When you sign into Mailchimp from the menu you can find Campaigns, Templates, Lists, Reports and Automation.
Start Mailchimp’n like a pro
As it sounds like. This is your campaigns. You can call this the shell of your Mailchimp account.
Here you can create or use predefined templates for your emails. It’s really easy to setup and you can either drag-and-drop or create own HTML templates.
Your subscribers is sent from your wordpress form plugin into Mailchimp lists.
In reports you can find all data from how your campaigns are behaving. This is a really awesome function in wordpress to see measurements on where in the email a subscriber clicks, total opens, last opened, forwarded, successful deliveries and monthly performance to stay a head of your subscribers. This gives you insights in what content is engaging your readers and what you can do to make the content even better.
In automation you can setup different kind of automatic response to an action. E.g you can send an “welcome email” to a new subscriber, if a subscriber haven’t opened you email you can send a reminder and even send emails from different categories on your blog.
Another tip: How To Configure AutoChimp To Send Posts As Email
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