Robin Heed

Digital Growth Manager

  • Customer Success
  • Growth Hacking
    • Growth Hacking tools
    • Link Building
    • SEM
    • SEO
  • Marketing
    • CRM-system
    • Email
    • Remarketing
    • Web development
  • Tools
    • AdWords
    • Analytics
    • Tag Manager
  • Whois
  • E-mail
  • LinkedIn
  • Twitter

2020

Target Marketing – Better Call Saul Goodman

September 15, 2016 by Robin Heed

target marketing better call saul

Mind boost: 2 minutes.
Yesterday I watch an episode of the spin-off series Better Call Saul from season 2 and was amazed over how the criminal lawyer, Jimmy McGill (aka Saul Goodman) was able to target his right audience in terms of marketing to get new clients. This is BRILLIANT!

Filed Under: Customer Success

This is Why you should choose WP Engine as web host

April 15, 2016 by Robin Heed

why wp engine

Mind boost: 5 minutes.
I struggled for many years with different web hosts and never found any good solution to speed up my website even more… until I switched to WP Engine. Read this article to found out more in how easy it is to migrate you website to WP Engine without doing anything manually.

Filed Under: SEO

SEO tip #3: Faster Page Speed with Image optimization using simple CSS

April 1, 2016 by Robin Heed

image optimization

Installation time: 5 minutes
Many websites have trouble with having too large images and makes the website ridiculous slow. And many webmasters uses the same images for desktop as for mobile versions. So if you got an large and heavy image for your website when visiting from a desktop you clearly have a bigger issue when browsing in your mobile or tablet. But it’s an easy solution for this!

Filed Under: SEO

Make your Console to a Lead Generator with Google Tag Manager

March 23, 2016 by Robin Heed

console

Installation time: 2 minutes.

Almost everytime I visit a new site I’m curious how the site are running and how they have built it. Sometimes I want to know which plugin or script they are using. I know I’m not alone doing this. Therefore I have come up with an easy solution to catch those who are interesting in my website. Maybe they are looking for jobs? Then you want to encourage them to apply for one from the console.

Filed Under: Google Tag Manager

SEO tip #2 Case Study: How to beat your Competitors in Rankings in just One Day

March 18, 2016 by Robin Heed

A year back I made an experiment to test if I could compete with the biggest news sites in Sweden in terms of SEO and rank my article on the first page of Google for just one day with one big scope. Here is the result.

Filed Under: SEO

The Ultimate Settings for WP Super Cache

March 11, 2016 by Robin Heed

Don’t use cache? Oh, you really should. Try WP Super Cache and make you website even faster. This takes 5 minutes and you don’t need to worry a dang later on.

Filed Under: SEO

The Ultimate Settings for W3 Total Cache

March 1, 2016 by Robin Heed

wc3 total cache settings

Installation time: 20 minutes.
No one wants a slow website. Here you got a full tutorial in what settings you need in order to succeed caching your Wordpress website with W3 Total Cache.

Filed Under: SEO

5 Things you Must do after importing AdWords campaign into Bing ads

February 26, 2016 by Robin Heed

Bing ads

Mind boost: 1 minute.
Have you ever heard of how easy it is to import your Google AdWords Campaigns into Bing ads? Yepp. Me too. Campaigns are easy to import but a hell to organize and adapt to Bing ads. There are a lot of things you need to consider after you have imported the campaigns, adgroups or keywords into Bing ads and in this post I’m going to give you 5 tips.

Filed Under: SEM

SEO tip #1: How to Rank Higher than your Competitors

February 25, 2016 by Robin Heed

seo tip robin heed

Mind boost: 2 min 15 seconds.
Do you want to stay a head of your competitors in organic search? Do your homework and learn which keywords you are ranking high on and see how your competitors are working with SEO. What can you learn from them to make your rankings even higher? One thing that Google loves is rich content.

Filed Under: SEO

See what users are Copying and improve your Website

February 21, 2016 by Robin Heed

Installation time: 15 minutes.
A really great way to see what your users are interesting in when visiting your website is to measure if they are copying your texts. Every time a user copies a text it shouts out “I NEED THIS”. This is valuable information in order to improve your website and if e.g a lot of people are copying a phone number, maybe you should create a hyperlink to make it easier for the users to call you. Or you have a great article explaining “How to buy a house” and you can see that many are copying a phrase or a word – maybe you should write more content on that topic or make a poster to explain it even more.
All this can be measured with Google Tag Manager and in just a few steps you can make this go live on your website.

Filed Under: Google Tag Manager

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